Working together

What to Expect

The plan for how we'll work together, start to finish, so you always know what's happening and what's coming next.

What's included

What you get

01

Keyword research

The real terms your customers type into Google and AI engines - sized up by search volume, intent, and how hard each is to win, so we go after the ones that are both winnable and worth winning.

02

Content plan

Those keywords turned into the exact pages we'll build and how your whole site is organized - a structure designed to rank and easy for both customers and AI engines to navigate.

03

50 new pages every month

50 brand-new pages every month, each written and optimized to rank in both search engines (SEO) and AI engines (AEO) - the steady, compounding volume that actually moves the needle over time.

04

Technical SEO/AEO audit

A one-time, upfront blueprint for your site: how to structure it, which schemas to add and where, and the changes that set you up to rank.

05

Monthly performance report

Where you stand on SEO and AEO: domain rank, referring domains, the keywords you rank for, where you're showing up in AI engines, and how it's all trending - plus a heads-up on any technical issues we spot.

The journey

How it works

From our first hello to a content engine that keeps building every month.

1
Week 1

Kickoff: we get to know your business

We start with a kickoff call. Beforehand we'll prepare a short questionnaire, and we'll fill it out together - your business, your product, your customers, your goals. This is where we soak up everything that makes you, you.

2
Week 2

The deep dive: your strategy and blueprint

About a week later we come back with the foundation of your whole strategy and walk you through it together on a call:

  • Keyword research - the exact searches your future customers type into Google and AI engines.
  • A content plan - the map of pages we'll build to get you found.
  • A technical SEO/AEO audit - your site's setup blueprint, below.

On the same call, we go deep on your business and product - the details that matter - so everything we write sounds unmistakably like you.

Your technical blueprint

What the audit covers

We hand this to you early on purpose - so you have time to put it live before your pages do. It's a one-time, step-by-step blueprint for getting your site ready to rank in both search engines and AI engines.

  • How to structure your site - the architecture search and AI engines reward.
  • Which schemas to add, and where - the exact JSON-LD that helps engines understand your pages.
  • A prioritized checklist - the optimizations and structural changes to make.

Putting these changes live happens on your side - see "Who does what" below.

3
Week 3

We show you samples before going big

Before we produce at scale, we write 3 sample pages so you can see and feel the quality. Then two quick rounds of feedback:

  • You tell us what to tweak, we fix the pages and send them back.
  • You give it one more look, we polish again.

The faster you get us your notes (a day or two each is perfect), the faster we lock in the style - and the better everything that follows will be.

4
Week 4

Your first 50 pages

Once you're happy with the samples, we produce and deliver your first 50 pages - all within your first month.

Every month after

Then: 50 fresh pages, every month

This is an ongoing engagement. We keep building, you keep growing. Each month looks like this:

  • We produce and hand over your 50 new pages.
  • You publish them and tell us they're live - we resubmit them to Google Search Console and Bing Webmaster Tools so they get noticed fast.
  • You get a monthly performance report - domain rank, referring domains, the keywords you rank for, where you're showing up in AI engines, and how it's all trending. We'll also flag any technical issues we spot.
  • We have a monthly call to review results and plan ahead.
The split

Who does what

We're great at two things - strategy and content - so that's what we pour ourselves into. We hand you a complete game plan and the words to execute it; putting it live and showing up in your own voice is your part. No surprises:

We handle

  • Keyword research, the content plan, and your technical blueprint
  • Writing all 50 pages, every month
  • Your monthly SEO/AEO performance report
  • Resubmitting pages to Google & Bing once you tell us they're live
  • A clear game plan for backlinks - which directories and opportunities to go after
  • Recommendations on where to post and how often, across social media and off-site platforms (Reddit, LinkedIn, Medium, and the like)
  • An intro to a trusted partner if you'd rather have paid backlinks done for you

You handle

  • Putting the technical blueprint live on your site (structure, schemas, IndexNow)
  • Publishing the pages, and telling us when they're live
  • Writing and posting your own content on social media and off-site platforms (Medium, LinkedIn, Reddit, and the like). We'll recommend where to post and how often - the writing itself is yours to do.
  • Your own backlink outreach and directory submissions (or handing that to the paid partner)

Not included

  • Implementing the technical changes for you - we write the blueprint, you (or your developer) put it live
  • Writing your social or off-site posts for you
  • PR
  • Building backlinks or running paid backlink campaigns - we guide; the paid partner, if you choose them, delivers

We provide the strategy, the content, and the guidance. Execution on your own site and in your own voice is yours - and we'll make that as easy as we possibly can.

What to expect from the results

How long it takes

Some expectation setting: SEO/AEO takes time. Google and AI engines need a few months to notice new pages and start ranking them.

Months 1–2

Pages go live & get discovered

Early days - laying the groundwork.

Around month 3

Real movement starts

Rankings climbing, traffic coming in.

Month 6 & beyond

The picture gets clear

The content keeps compounding.

We track everything the whole way and share it in your monthly report and on our calls. The longer it runs, the stronger it gets.

The short version

At a glance

Week 1
Kickoff call - we get to know your business
Week 2
Deep dive - keyword research + content plan + technical audit, walked through together
Week 3
3 sample pages + 2 rounds of feedback
Week 4
Your first 50 pages
Every month after
  • 50 new pages
  • Monthly performance report
  • Resubmission to Google + Bing
  • A monthly call
Months 3–6+
Results build and compound over time
Working together

Questions at any point? Just ask.

We'd rather over-communicate. Tell us what's on your mind and we'll get you an answer.